Lead Router
For a site whose visitors do not all want the same thing.

A self-select stepper that sends each visitor somewhere different

Routing rules edited in wp-admin, not in code

Leads written to an indexed table, then pushed to your CRM

Retries with an idempotency key, so a slow CRM cannot drop a lead

GA4 events at every step, not just on submit

WCAG 2.1 AA: real fieldsets, managed focus, no colour-only state